HOW TO BE PLAYLISTED
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How to Get Your Music on Spotify Playlists
We established earlier that getting your music on Spotify playlists is an essential way of promoting your music and expanding your fan base. This is because Spotify playlists are a great way for people to discover new music, and by getting your music on there, you put yourself in a strategic position to earn new fans and increase your number of streams.
The following are ways through which you can get your music onto Spotify playlists;
Submitting your music directly to Spotify for consideration
Spotify for Artists is a Spotify platform that provides artists with various tools and information to help them grow their fan base and build a strong brand and artist image. To pitch your music directly to Spotify so it can be considered for placement on playlists, you have to do it through the Spotify for Artists platform. To increase your music’s chances of being picked, ensure you submit it very early, long before your release date. That way, your music won’t be lost in the sea of submissions jostling for consideration.
Enlisting the services of independent playlist curators
The importance of independent playlist curators and their influence on Spotify cannot be understated. These curators can be anything or anyone from online blogs, musicians, other industry players, or just a college kid passionate about music.
All you need to do is go through the playlists and find one that aligns with the type of music you make. Once you find a playlist that best suits you, search for the curator’s contact information and reach out to them to negotiate for a placement on their playlist.
Build your own playlists
While this might seem like the least suitable choice, do not underestimate its usefulness. Rather than being the only playlist that your music is on, having your own playlist puts you in a great position and increases your chances of being placed on bigger, more popular playlists. Ensure that you compile the best music you can find which matches your sound to draw in new listeners and attract Spotify algorithms’ attention.
Discover Weekly and Release Radar
Based on the type of music and the artists a user listens to or follows, Spotify algorithms create Discover Weekly and Release Radar playlists for them. Discover Weekly playlists are generated based on the kind of music a user listens to, thereby helping them discover music of the same type that they haven’t heard. As for the Release Radar playlists, they are based on the artists someone follows. By appearing on both of the two playlists, you increase your chances of being discovered by curators and listeners and getting placements on more popular playlists.
Increasing your Spotify following
Numbers don’t lie, and in the modern-day world of streaming, they do matter a lot. Growing your fan base and increasing the number of followers you have on Spotify will help to make an impression on curators and raise the chances of them adding your music to their playlists. Having a large following will also get you in the good graces of those omniscient Spotify algorithms, and your music will be more likely to get featured on Discover Weekly and Release Radar playlists.
As an upcoming artist, you should always strive to get yourself placements on Spotify playlists to get yourself new fans as well as boost your streaming numbers and consequently your revenue. Best of luck!