HOW TO BUILD A FAN BASE
How To Build A Loyal Fan Base
While making good music is a vital determinant of an artist’s success, it is not enough to sustain an artist at the peak for long. To ensure commercial success and artistic longevity, an artist must have a strong, loyal fan base.
A loyal fan base not only loves your music but relates to your personality and shares your ideals and perspective of life. That is why some artists can go for years without releasing any music but still have the most dedicated, fanatical following. Now, isn’t that every artist’s wish, to have an army of diehard fans who will stick by them come what may?
You can do the following things to cultivate a loyal and committed fan base;
Identify your niche
Find what you can and will do best. Identifying your niche in music is an essential part of building a strong fan base. Whether it’s in terms of genre, subject matter, style, culture or influence, zeroing down on one particular niche is what will determine the type of audience you will attract.
Deep, reflective lyrics will bring you introspective fans that are thoughtful and mature. If you choose to focus on dance-influenced music that is bouncy and playful, you will attract the young, excitable demographic that loves to party and have fun. The type of audience you attract has commercial and critical implications, and all you have to do is decide what’s most important to you then go ahead and focus on it.
Build a strong social media presence
Visibility is an integral aspect of a successful music career and what better way of doing this than on social media? Ensure you have Facebook, Instagram, and YouTube accounts to interact and engage with your fans and share music updates. Once you build a strong following, make sure you share all your musical activities on the platforms and consistently post quality content. More fans drawn to your particular style of music will easily find you through Hashtags and shares and you will be able to expand your fan base. A strong presence on social media also enhances and elevates your brand and image, all important things in your quest to grow your fan base.
Do live concerts and shows
Once you have drawn your target audience’s attention and people are listening in on your Spotify and Deezer, it’s time to put a face to your name. Yes, you might have done a few several shows in your hometown, but that’s not enough. The internet has made it much easier to accumulate fans from all over and so you will have to start moving around and doing live performances.
These live performances will help your fans get to know you better and build that bond and connection which is key to making them your diehards. Live concerts and shows also help to make an impression on more people as some might happen to attend the concert by chance but will leave knowing there’s a new badass in town.
Collaborate with other artists
Collaborating with other artists goes a long way in introducing your music to new audiences. You can collaborate with artists who do the same type of music you do to farther consolidate your genre’s fans into one-fold. You can also collaborate with artists from totally different genres and with different styles to bring that versatility that keeps everything exciting. The versatility and diversity bring together listeners with different musical tastes and they develop a liking for the same music, thereby expanding your fan base. Music is generally a social and collaborative sport, and by working with other artists, fans appreciate you more for your teamwork abilities which makes them flock to you in droves.
Make quality music
Many artists overlook this critical step, but there’s simply no way around it. A loyal fan has to follow you for a reason, and a serious one at that. Your music has to speak to your fans’ joys, struggles, pain and ambitions, document their everyday life and inspire them in a manner no one else does.
Your lyrics have to push your fans to become better versions of themselves and convince them there is a better tomorrow to which they can aspire. Only high-quality music can help you achieve such a colossal impact. Therefore, take your time to write great lyrics and find the right production for your music. A hit song will get you to the top of the charts, but only high-quality music that is inspiring will keep you there.
There are several other ways of building a loyal fan base for your music, but the above strategies are the most impactful, reliable and effective ways to do that. Try them out and watch how your fan base will grow and become more passionate and dedicated to you.